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Lincoln is pulling the wraps off a head-turning new concept car at the North American International Auto Show next week, signaling its design strategy for the next-generation of premium American vehicles and launching a new engine family.The Lincoln MKR concept introduces a new design language of “elegant simplicity” on a four-door coupe that also features environmentally friendly amenities and fuel-saving technology, including its TwinForce™ engine.The concept’s 3.5-liter gasoline twin-turbocharged direct-injection V-6 performs comparably or better than V-8 engines, delivering 415 horsepower and 400 lb.-ft. of torque on renewable E-85 ethanol.The new design – created by a team led by Peter Horbury, executive director, Design, The Americas – showcases the visual elements that will influence a new generation of Lincoln products.“We’ve reinterpreted the best of Lincoln designs over time, preserving the restraint and elegance synonymous with the brand,” says Horbury. “The Lincoln MKR concept is sophisticated and modern, resembling an athlete – extremely strong and fit but looks elegant in a tuxedo.“This romantic, sporting coupe should turn heads at the show. And, ultimately, this new design language will help lead us forward in the growing premium segment.”
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